Web Thinking: Connecting, Not Competing, for Success Hardcover – June 15, 2002

When Linda Seger entered the business world in the 1980s, she encountered the traditional hierarchal structure that was not only unfair but inefficient. This was the result of linear thinking that has dominated Western culture for 5,000 years. Its metaphor was that of a line, or ladder with separate rungs or levels, and it stifled her creativity at every turn. By changing her thinking, becoming relationship-oriented, learning to share power and control, she transformed her work and personal life and freed her creativity. She called it "web thinking" and found that every discipline from biology to theology was encouraging this shift away from the linear model. The view that our lives are independent and disconnected from each other was simply inaccurate. Her research attests to our being in dynamic and mutual relationship with each other. The metaphor of this model is that of a circle or spiral. Web Thinking describes the process and gives the specific steps needed to change our thinking and thus change our lives from one of isolation to deep connection and fulfillment. Read more